CMMC News

The Faculty of media and mass communication welcomes a new faculty member Dr. Jeff shires  who earned a Ph.D. (1998) from the University of Missouri-Columbia in Communication-Media Studies. His dissertation focused on applying the theories of Mikhail Bakhtin to the media through the lens of British Cultural Studies. He received an MA (1994) from Indiana State University in Communication where he primarily focused upon Bakhtin’s description of the  Bildungsroman , showing how the classic television program   M*A*S*H,  through the character of Hawkeye Pierce, demonstrated actual character learning and growth that mirrored the program’s physical setting. His research focuses on the work of Bakhtin and his influences to examine how interaction with the media affects the development of the individual’s concept of self. The second strand of research focuses on the importance of the liberal arts in developing reasoned individuals which can counteract the media’s influenc...

The  student of the College of Media and Mass Communication (CMMC) with Dr. Walaa Fouda in a field visit to Al-Sayegh media. The main aim of this visit was to show our students the "real process" of advertising production, and relate the media theories they have studied in class to practical real-work application Another visit to on behalf of CMMC students to Dubai Knowledge summit 2019 with students from organizational communication and international public relations courses. The students attended various sessions about media transparency and sustainable energy -- and moreover, the future of education in the UAE.

Mrs. Razan Takash (AUE Assistant Professor of Media and Mass Communication) with her students in a field visit to Middle East Broadcasting Corporation  Studios in Dubai Studio City. The aim of the visit was to give students a tour of the facilities -- and a behind the scenes look -- at how "Sabah  Alkheir   Ya  Arab" works.  The students toured the facility and spent time in the gallery watching the Sabah El Kheir team film a live episode of the show and got a  firsthand  experience of the work that happens in the control room.

Students of Integrated Marketing Communication -- along with Dr. Basant Eyada -- visit Al-Sayegh media.  CMMC students are introduced to the different agency departments and attend a session on setting advertising strategies. Students of Integrated Marketing Communication have another field visit to Radio Hala. The students attend a session on Radio advertising, copy writing, and strategies of radio advertisement placement.

The Chair of Public Relations (Arabic Section) Dr. Samia Hashim signed her new book New Media and Public Relations at the 2019 Sharjah Book Fair.  Dr. Thoraya Al-Sanousi co-authored this book with Dr. Hashim.  The book New Media and Public Relations  is a valuable text that deals with the use of modern communication technologies -- and the Internet -- in the field of public relations.  It is a book prepared for students studying in the faculties of information and communication who intend to specialize in the field of public relations. 

Congratulations to Mrs. Razan Takash for advancing to the semi-finalist status in the Second International Moving Film Festival. Mrs.  Razan wrote and directed the short-film  Scrap as part of the "48 hour film competition." She has re-edited and reworked it, thereby submitting it for consideration at various festivals.  And, the film was also selected for Top Ten and screened in the International Dubai Film  Festival in  2017.   The big achievement that the film has been selected last month for " 2nd International Moving Film Festival" and achieved a semi-finalist placement. It  was selected  from a pool of 3046 total submissions .