Dr.Bassant with her students in various field trips

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Students of Integrated Marketing Communication -- along with Dr. Basant Eyada -- visit Al-Sayegh media.  CMMC students are introduced to the different agency departments and attend a session on setting advertising strategies.


Students of Integrated Marketing Communication have another field visit to Radio Hala. The students attend a session on Radio advertising, copy writing, and strategies of radio advertisement placement.


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