CMMC News

The  student of the College of Media and Mass Communication (CMMC) with Dr. Walaa Fouda in a field visit to Al-Sayegh media. The main aim of this visit was to show our students the "real process" of advertising production, and relate the media theories they have studied in class to practical real-work application Another visit to on behalf of CMMC students to Dubai Knowledge summit 2019 with students from organizational communication and international public relations courses. The students attended various sessions about media transparency and sustainable energy -- and moreover, the future of education in the UAE.

Mrs. Razan Takash (AUE Assistant Professor of Media and Mass Communication) with her students in a field visit to Middle East Broadcasting Corporation  Studios in Dubai Studio City. The aim of the visit was to give students a tour of the facilities -- and a behind the scenes look -- at how "Sabah  Alkheir   Ya  Arab" works.  The students toured the facility and spent time in the gallery watching the Sabah El Kheir team film a live episode of the show and got a  firsthand  experience of the work that happens in the control room.

Students of Integrated Marketing Communication -- along with Dr. Basant Eyada -- visit Al-Sayegh media.  CMMC students are introduced to the different agency departments and attend a session on setting advertising strategies. Students of Integrated Marketing Communication have another field visit to Radio Hala. The students attend a session on Radio advertising, copy writing, and strategies of radio advertisement placement.